Author Archives: biatha
How much traction do you have? There’s the golden word that I’m learning VCs want to see before all else. Build as much traction as early you can. Are at the idea-phase? Tough, but have some metrics to show traction: Number of signups / people willing to test you beta Number of customer interviews and any […]
I consume a shit ton of information around VCs, business development, marketing strategy and basically everything else startup-related. Might as well start sharing them.
If there is a tech bubble, it’s not where we think…
Earlier today I wrote a post summarizing the three key factors that led to HomeJoy’s demise. Since then I’ve been thinking about how some these issues might have avoided and it all seemed to come down to the business model. I will try to address those issues, though in a different order than I originally wrote. It […]
Home-cleaning middle man Homejoy shut down earlier this year. I’ve been reading different articles to understand what happened and why. Below are the key takeaways: 1. Customer retention. The company came ro rely on deep discounts ($19 vs $85 for a 2.5 hour cleaning) to attract new customers. Unfortunately it was near impossible to convert […]
I’m not a writer but every once in a while I get an indescribable urge to put something down on paper. But then I sit at my computer and can’t figure out how to say the images in my head. I forget the right adjectives and I can’t get the pacing to what I want. […]